Introduction
Online travel agencies (OTAs) and Google can expand your reach dramatically. But managing multiple channels creates complexity. Here's how to integrate effectively.
Key Channels
- Google Business Profile
- Google Hotels/Vacation Rentals
- Google Maps visibility
- Free to list, highest visibility
Outdoor-Focused OTAs
- Hipcamp
- Recreation.gov
- The Dyrt
- Campendium
General Travel OTAs
- Booking.com
- Airbnb (for cabins/glamping)
Integration Benefits
Expanded Reach
- Access new audiences
- Appear in more searches
- Reach travelers you wouldn't otherwise
Synchronized Availability
- Real-time calendar sync
- No double-booking risk
- One source of truth
Integration Challenges
Commission Costs
- OTAs typically take 10-20%
- Factor into pricing strategy
Calendar Sync
- Must update in real-time
- Delays cause double-bookings
Rate Parity
- Some OTAs require matching rates
- Limits pricing flexibility
Guest Communication
- Different systems, different processes
- May lose direct contact
Integration Approaches
Direct Integration
- Your software connects to OTA
- Automatic availability sync
- Best option when available
iCal Sync
- Calendar feed between systems
- Simple but may have delays
- Better than manual
Manual Management
- Update each channel separately
- Error-prone and time-consuming
- Avoid if possible
Strategy Tips
- Start with one or two channels
- Prioritize direct bookings (lower cost)
- Use OTAs for exposure, not dependency
- Encourage OTA guests to book direct next time
- Monitor commission costs vs. value
Key Takeaways
- OTAs expand reach but have costs
- Real-time sync prevents errors
- Balance OTA exposure with direct booking encouragement
- Start simple and expand carefully
Keepr integrates with major booking channels to keep availability synchronized. Expand your reach at campreserv.com