Introduction
Every booking, every guest, every dollar creates data. The campgrounds that thrive use this data to make better decisions. Here's how to start.
Key Metrics to Track
Occupancy Metrics
- Occupancy rate: Sites sold / Sites available
- RevPAR: Revenue per available site-night
- Average length of stay: Total nights / Total reservations
Revenue Metrics
- Average daily rate (ADR): Total revenue / Nights sold
- Revenue by site type: Compare performance
- Add-on revenue: Non-site income
Guest Metrics
- New vs. returning guests: Loyalty indicator
- Booking lead time: How far in advance
- Cancellation rate: Lost bookings
Making Data Actionable
Compare Time Periods
- This year vs. last year
- This month vs. last month
- Weekdays vs. weekends
- Peak vs. shoulder season
Identify Patterns
- Which days fill first?
- What site types are most popular?
- When do cancellations spike?
- Where do guests come from?
Ask "Why?"
- Why is weekday occupancy low?
- Why did revenue drop in September?
- Why are certain sites less popular?
Using Insights
| Insight | Action | | ----------------------------- | --------------------------------------- | | Low weekday occupancy | Create weekday promotions | | High cancellation rate | Review cancellation policy | | Premium sites underperforming | Evaluate pricing or marketing | | Long booking lead time | Encourage early booking with incentives |
Building a Reporting Routine
Weekly: Occupancy and revenue snapshot Monthly: Full performance review, trends Annually: Year-over-year comparison, strategy planning
Key Takeaways
- Track occupancy, revenue, and guest metrics
- Compare periods to identify trends
- Turn insights into specific actions
- Build regular reporting habits
Keepr includes built-in analytics dashboards that surface the metrics you need. Make data-driven decisions at campreserv.com