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industry2 min readFebruary 26, 2026

Sustainability in Camping: What Guests Expect Now

Meet growing camper expectations for sustainability. Practical eco-friendly practices for campgrounds.

CE
Keepr Team
Curated Guides & Tips

Introduction

Today's campers increasingly care about environmental impact. They notice—and appreciate—campgrounds that take sustainability seriously.


Why Sustainability Matters

Guest Expectations

  • 73% of travelers prefer eco-friendly options
  • Millennials and Gen Z prioritize sustainability
  • Reviews mention sustainable practices
  • It's becoming a decision factor

Business Benefits

  • Often reduces operational costs
  • Attracts conscious consumers
  • Positive brand perception
  • Future-proofs your business

Practical Sustainable Practices

Low/No Cost

  • Recycling program clearly marked
  • LED lighting replacements
  • Low-flow fixtures
  • Native landscaping
  • Composting (if feasible)

Medium Investment

  • Solar lighting for paths/common areas
  • EV charging stations
  • Water collection systems
  • Energy-efficient appliances

Higher Investment

  • Solar panels for buildings
  • Greywater systems
  • Green building practices
  • Electric maintenance vehicles

Communicating Your Efforts

On your website:

"We're committed to protecting the environment we all enjoy. Here's what we do: [list practices]"

At your campground:

  • Clear recycling signage
  • Information about local ecosystem
  • Encourage Leave No Trace principles

Don't greenwash:

  • Be honest about what you do
  • Don't exaggerate claims
  • Continuous improvement is okay

Key Takeaways

  • Guests increasingly expect sustainability
  • Start with low-cost, high-impact practices
  • Communicate your efforts authentically
  • Every step toward sustainability helps

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