Introduction
The rise of remote work has created a new category of campground guest: the digital nomad who works from their RV or cabin for weeks or months at a time.
The Remote Work Shift
What's Changed
- Millions now work location-independent
- "Workations" combine work and travel
- Extended stays becoming common
- Strong WiFi is a business requirement
Who's Booking
- Tech professionals
- Consultants and freelancers
- Remote employees
- Retired but still-working professionals
What Remote Workers Need
Must-Haves
| Need | Why | | -------------------- | --------------------- | | Strong WiFi | Can't work without it | | Power access | Devices need charging | | Quiet hours | Work during the day | | Weekly/monthly rates | Extended stays |
Nice-to-Haves
- Workspaces (covered tables, quiet areas)
- Cell signal (voice calls, backup internet)
- Coffee available
- Nearby services (groceries, etc.)
Adapting Your Campground
WiFi Investment
- Reliable, fast internet is non-negotiable
- Consider bandwidth for video calls
- Test speeds and advertise honestly
Rate Structures
- Weekly and monthly discounts
- Work-friendly pricing during weekdays
- Attract longer stays with value
Quiet Environment
- Enforce quiet hours consistently
- Consider "quiet zones" for workers
- Balance with family/activity areas
Marketing to Remote Workers
- Highlight WiFi speeds and reliability
- Feature work-friendly amenities
- Target digital nomad communities
- Share testimonials from working guests
Key Takeaways
- Remote workers book longer, steadier stays
- WiFi is their #1 requirement
- Weekly/monthly rates attract this segment
- Work-friendly amenities differentiate you
Keepr helps you manage extended stays and market to remote workers effectively. Attract remote workers at campreserv.com