Introduction
The camping industry has seen remarkable growth and change. Understanding current trends helps you position your campground for success.
Key 2024 Trends
1. Continued Growth
- Camping participation remains elevated post-pandemic
- New campers continue entering the market
- Multi-generational camping increasing
2. Technology Expectations Rising
- Online booking now expected, not optional
- WiFi quality influences booking decisions
- Mobile-first booking behavior
- Digital communication preferred
3. Experience Over Basics
- Glamping and unique accommodations growing
- Events and programming valued
- Local experiences sought
- Instagram-worthy elements matter
4. Sustainability Matters
- Eco-conscious travelers increasing
- Interest in campground sustainability practices
- Electric vehicle charging becoming expected
- Waste reduction and recycling noticed
5. Remote Work Integration
- "Workamping" and extended stays
- Strong WiFi as business requirement
- Quiet daytime environments valued
- Weekly/monthly rate demand
Market Segments to Watch
| Segment | Trend | Opportunity | | -------------- | ---------- | ---------------------- | | Young families | Growing | Kid-friendly amenities | | Remote workers | Emerging | WiFi, extended stays | | Solo travelers | Increasing | Safety, community | | Pet owners | Large | Pet-friendly policies |
Implications for Campground Owners
- Invest in technology (booking, WiFi)
- Consider unique/glamping options
- Develop events and experiences
- Address sustainability visibly
- Support longer stays
Key Takeaways
- Camping industry remains strong
- Technology expectations are rising
- Experiences differentiate campgrounds
- Sustainability increasingly influences decisions
Keepr helps campgrounds stay current with modern booking and management tools. Stay ahead at campreserv.com