Introduction
Acquiring new guests is expensive. Keeping existing ones coming back is where real profitability lives. Here's how to turn occasional visitors into loyal regulars.
The Loyalty Journey
Visit 1: First impression—make it memorable Visit 2: They chose you again—reinforce the decision Visit 3+: Real loyalty begins—recognize and reward
Retention Strategies
1. Capture Contact Information
- Email at every booking
- Mobile number for texts
- Mailing address for select marketing
2. Follow Up After Every Stay
- Thank you email within 24 hours
- Review request 3-5 days after
- "See you next time" sentiment
3. Stay in Touch
- Monthly newsletter with updates
- Early access to event bookings
- Seasonal promotions for past guests
4. Recognize Returning Guests
- Note in their record
- Welcome back greeting at check-in
- Small gesture (upgrade, gift)
5. Loyalty Program
- Points or stays toward rewards
- Exclusive benefits for members
- Status recognition
Staff Actions That Build Loyalty
- Remember names and preferences
- Note special requests for next time
- Mention "see you next year!"
- Ask if they want their same site reserved
Key Takeaways
- Capture contact info from every guest
- Follow up after every stay
- Recognize and reward repeat visits
- Make returning feel special
Keepr tracks guest history so you can recognize returning guests and personalize their experience. Build loyalty at campreserv.com