Introduction
First-time campers are a growing market—but they're also nervous. A great first experience creates a customer for life. A bad one? They may never camp again.
What First-Timers Need
Before Arrival
- Clear booking process
- What to expect information
- Packing suggestions
- Directions and check-in details
At Arrival
- Patient, welcoming check-in
- Quick orientation to campground
- Offer of assistance
- Clear site directions
During Stay
- Accessible staff for questions
- Activity suggestions
- Campfire basics (if applicable)
- Comfort that it's okay to ask
At Departure
- Feedback request
- Invitation to return
- Tips for next time
First-Timer Touches
Welcome Kit:
- Campground map
- Fire starter and marshmallows
- Basic tips card
- Emergency contacts
- Activity schedule
Site Selection:
- Near restrooms for convenience
- Avoid party zones
- Level, easy sites
- Good cell signal (for reassurance)
Staff Training:
- Identify first-timers at booking
- Extra patience and explanation
- Proactive check-ins
- Never assume knowledge
Communication Templates
Pre-Arrival Email
"We noticed this might be your first camping trip! Here's a quick guide to help you prepare..."
At Check-In
"If this is your first time camping, welcome! Don't hesitate to stop by the office with any questions—we love helping new campers."
Key Takeaways
- First-timers need more information, not less
- Patience and welcoming attitude are essential
- Small touches (welcome kit, check-ins) matter
- Turn first-timers into advocates with great experiences
Keepr helps you identify first-time guests and automate welcome communications. Welcome new campers at campreserv.com