Introduction
Millennials (born 1981-1996) and Gen Z (born 1997-2012) are the future of camping. Understanding what they want helps you capture this growing market.
What Younger Campers Want
Must-Haves
| Amenity | Priority | | ---------------------- | ---------------- | | Strong WiFi | Critical | | Online booking | Essential | | Clean facilities | Expected | | Photos and reviews | Decision drivers | | Instagram-worthy spots | High value |
Nice-to-Haves
- Pet-friendly policies
- Unique experiences (glamping, unique sites)
- Sustainability practices
- Flexible cancellation
- Mobile-friendly everything
Marketing to Younger Audiences
Digital Presence
- Instagram before Facebook
- TikTok for discovery
- Respond quickly to messages
- Show real experiences, not stock photos
Booking Experience
- Fully online booking (no phone call required)
- Mobile-optimized website
- Clear photos of actual sites
- Instant confirmation
Communication Style
- Casual, authentic tone
- Less formal, more friendly
- Show personality
- Quick responses to questions
Amenities That Attract
WiFi: Strong, free, working—this is non-negotiable Showers: Clean, hot water, modern Charging: Convenient power access Unique sites: Treehouse, yurt, vintage trailer Activities: Experiences beyond just sitting
Key Takeaways
- WiFi is expected, not optional
- Online everything: booking, communication, information
- Instagram-worthy elements create organic marketing
- Authenticity beats polish
Keepr provides the modern booking experience younger guests expect. Attract new guests at campreserv.com