Introduction
Your website is your digital storefront. Visitors decide within seconds whether to explore further or leave. A conversion-optimized website turns those browsers into bookers.
Essential Website Elements
1. Clear Value Proposition
Within 5 seconds, visitors should understand:
- What you are (campground type)
- Where you are (location)
- Why they should stay (unique benefits)
2. Prominent Booking Widget
- Above the fold on homepage
- Visible on every page
- Easy date selection
- Mobile-friendly
3. High-Quality Photos
- Hero image that captures your best
- Gallery of sites, amenities, activities
- Real photos, not stock images
4. Site Information
- Clear site types and descriptions
- Amenity lists for each category
- Pricing transparency
- Site maps
5. Essential Information
- Address with map
- Contact phone and email
- Office hours
- Directions
Conversion Optimization Tips
Speed Matters
- Compress images
- Use fast hosting
- Test on mobile devices
- Target under 3-second load
Mobile-First Design
- 60%+ visitors are on mobile
- Tap-friendly buttons
- Readable text without zooming
- Simplified navigation
Trust Signals
- Reviews and testimonials
- Awards and certifications
- Photos of real guests
- Clear policies
Clear CTAs
- "Book Now" buttons everywhere
- Contrasting colors for buttons
- Urgency when appropriate
- Remove friction from booking
Content That Converts
Homepage
- Hero image + booking widget
- Brief value proposition
- Photo highlights
- Testimonials
- Call to action
Site Types Page
- Photos of each type
- Amenity lists
- Pricing (or "from $X")
- Booking buttons per type
Location/Directions
- Interactive map
- Written directions
- Nearby attractions
- GPS coordinates
FAQ Page
- Common questions addressed
- Reduces service calls
- Builds confidence
Key Takeaways
- Make booking obvious and easy
- Showcase your campground visually
- Optimize for mobile users
- Build trust through transparency
- Remove friction from the booking path
Keepr provides embeddable booking widgets that integrate seamlessly with any website. Convert more visitors at campreserv.com