Introduction
Social media has changed how travelers discover campgrounds. Instagram showcases stunning campsites, Facebook groups buzz with recommendations, and TikTok features RV adventures.
This guide covers how to build a social media presence that drives bookings.
Choosing Platforms
Focus Over Spread
Priority platforms:
| Platform | Priority | Best For | | --------------- | --------- | ------------------------------------ | | Facebook | Essential | Local reach, events, 35+ demographic | | Instagram | High | Visual storytelling, discovery | | Google Business | Essential | Search visibility, reviews |
Content Strategy
Content Pillars
1. Showcase (40%): Beautiful photos, sunsets, amenities 2. Educational (20%): Camping tips, packing lists 3. Community (25%): Guest photos, staff spotlights 4. Promotional (15%): Offers, availability, booking reminders
Weekly Rhythm
- Monday: Morning beauty shot
- Wednesday: Tip or educational post
- Friday: Weekend booking prompt
- Stories: Daily behind-the-scenes
Creating Great Content
Photography Tips
- Golden hour lighting
- Clean, maintained sites
- People enjoying themselves
- Wide shots and details
Writing Captions
Formula:
- Hook (grabs attention)
- Body (story or info)
- Call to action
Engagement Strategies
- Respond to every comment
- Answer messages within 24 hours
- Repost guest content (with permission)
- Join local camping Facebook groups
Converting to Bookings
- Use "link in bio" consistently
- Clear calls to action in posts
- Track how guests found you
Key Takeaways
- Choose 1-2 platforms and excel
- Mix content types: showcase, educate, promote
- Engage actively—respond to everything
- Track if social drives actual bookings
Keepr integrates with your marketing by providing booking links and guest data. Build your presence at campreserv.com